Founder’s Message
Four years ago, I was a 124kg alcoholic lawyer with two days to live.
I didn’t realise how close I was to dying. I honestly didn’t. I thought I was just tired. Just under pressure. Just busy — like everyone else. But my liver was failing. Silently. Steadily. It was shutting down.
There were signs. I just didn’t listen. Brain fog. Skin issues. Emotional distance. Waking up exhausted. I brushed it off. Told myself it was just part of the deal. I had responsibilities. People were relying on me. I thought I was strong — but I wasn’t.
I was silently breaking down.
And it nearly cost me everything.
The diagnosis hit hard: liver failure. Not years down the track — now. My body had been whispering for a long time. I’d ignored every signal. And suddenly, the whisper was a scream.
I was told I might not survive - a transplant might be the only option - and that I might not even qualify.
But I didn’t accept that. Something inside me shifted. I took full ownership. I wasn’t going to outsource my life to hope. I had to rebuild it myself.
When I made the decision to fight for my life, I didn’t leap straight into some extreme protocol.
I started where most people do — with what we’ve been told is “healthy.”
I tried the textbook approach—lean meats, grains, fibre, and even went plant-based (much to the shock of friends and family). But despite the effort, my energy stayed low and inflammation lingered.
So I kept digging.
Cutting sugar and processed foods helped, but for me, carnivore changed everything—clarity, stable energy, no bloat.
From there, I rebuilt: tracking data on everything from diet and exercise to saunas, meditation and rest.
No guesswork. Just deliberate, aligned choices—and results—adjusting as required.
Most people think discipline is the hard part.
For me, the hard part was unlearning what I thought was “normal” — and rebuilding a life that actually worked.
Today I’m no longer on the liver transplant list (an almost unheard of feat I’m told) and I’m on a mission to educate and support as far and wide as I can so others can avoid such a cataclysmic breakdown.
It’s not about sudden overhauls - it’s about the accumulation of small changes.
The protocols that saved my life and keep me at my best can make you better - better at what you do, better at relationships, better at building every aspect of your life...it’s not an indulgence to listen to those whispers, it’s an imperative. After all - what ‘s the point of working so very hard to perform, achieve and attain great things if you’re not around to enjoy it?
Here’s to greater healthspan - not just lifespan,
Yours,
Jacob Duane.